Monday, May 22, 2017
Friday, May 19, 2017
Saturday, January 17, 2015
do we really understand our customers?
We may have lots of data as history of our transactions and be very proud of it.
But what does it really mean? Do we really know what our customers are buying? do we know our most valuable customers? do we know what they like and what they don't? or can we predict when they are going to buy what?
That is precisely knowing our customers, not only having the data, but understand it and present it in a form that can be easily converted into a quick sales action that represents securing revenue and get incremental sales. Somehow it is about customer loyalty, but in fact it is about understanding the customer needs and buying behavior and CRM is precisely a great tool for it.
But what does it really mean? Do we really know what our customers are buying? do we know our most valuable customers? do we know what they like and what they don't? or can we predict when they are going to buy what?
That is precisely knowing our customers, not only having the data, but understand it and present it in a form that can be easily converted into a quick sales action that represents securing revenue and get incremental sales. Somehow it is about customer loyalty, but in fact it is about understanding the customer needs and buying behavior and CRM is precisely a great tool for it.
why companies are failing on CRM even with the best CRM SW and tools?
CRM is not just about the tools or the SW platform to manage it or is it?
Companies are investing several thousands of dollars and quite a good time in the implementation of their CRM platforms and when it is done, some of them just let it go. Along time they realize that the infrastructure in place for CRM is really nor brining any to very little extra revenue... what could go wrong?
everybody talks about CRM and the great deal of benefits it brings when implemented, so what is happening?
The reality is actually simple, or is it? what do you think?
Companies are investing several thousands of dollars and quite a good time in the implementation of their CRM platforms and when it is done, some of them just let it go. Along time they realize that the infrastructure in place for CRM is really nor brining any to very little extra revenue... what could go wrong?
everybody talks about CRM and the great deal of benefits it brings when implemented, so what is happening?
The reality is actually simple, or is it? what do you think?
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