CRM is not just about the tools or the SW platform to manage it or is it?
Companies are investing several thousands of dollars and quite a good time in the implementation of their CRM platforms and when it is done, some of them just let it go. Along time they realize that the infrastructure in place for CRM is really nor brining any to very little extra revenue... what could go wrong?
everybody talks about CRM and the great deal of benefits it brings when implemented, so what is happening?
The reality is actually simple, or is it? what do you think?
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