Almost all of us had heard about Customer Relationship Management or CRM and tools, processes and concepts around it, but what it really is?
Long, long time ago when man kind started to have sales transactions, every sales person made an effort not only to bring good products to the market, but to bring those ones that their customers wanted.
but along the way we lost that customer centric focus and maybe the industrial revolution had must to do with it: bringing large amount of products into the market that sometimes the product developers were not sure if the product had a market... and there are some good examples of odd products that hit the market with no apparent reason. And this deviate us from looking at our customer's needs...
so, isn't CRM a back to basics, sales 101?
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