the answer is definitely no, it really does not matter the size of your business, in fact, we need to remember that doing business started just like that many many years ago.
I had mentioned that the most important thing in business is not only to know our products or services, but to know our customers. This is the key that will open many many doors.
What kind of data do we need? now this is a question with different answers depending on the nature of the business and the segment we are.
the basic data will be having contact information and transactional information: Who bought? What the customer bought? how many? at which price? when?
This basic data will start opening our eyes as we start transforming the data into valuable and mostly actionable information. Also to start seeing valuable information we must have historical data to be able to see clearly trends and customer behavior along time.
It may seem to be very basic, but regardless of the size of the business, there are many companies that are not able to correlate efficiently their transactional information with the contact information and this correlation will deliver us with a better knowledge of our customers.
In fact, data collection starts when acquiring new customers with a good customer registration process that will give us the information we need. From there, sales information will interact adding another dimension to the data.
What kind of data can we add? it really depends on the nature of your business, a good CRM strategy will use all the data available to better select the target customer segment for a sales action.
I mention that we need to have three key components for a good CRM implementation: Process, People and Technology. Well, we are still in the 1st stage and there are still many ground to be covered here.
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